Legal

Terms of Service

Last updated · May 22, 2026

We’ve tried to keep these Terms as short and human as we reasonably can. Some parts still need to be in standard legal language to mean what they need to mean — that’s normal and not something to read into. If anything is unclear, email us at hello@pulseandpurpose.net and we’ll explain.

These Terms of Service (the “Terms”) govern your access to and use of the website at pulseandpurpose.net (the “Site”) and, in the future, any of our products, services, or applications (collectively, the “Services”).

The Site and Services are operated by APRIL’S CHOICE LLC, doing business as Pulse and Purpose (“Pulse and Purpose,” “we,” “us,” or “our”). References in these Terms to “Pulse and Purpose” mean APRIL’S CHOICE LLC operating under the Pulse and Purpose brand.

1. Agreement to Terms

By accessing or using the Site or Services, you agree to be bound by these Terms and our Privacy Policy, which is incorporated by reference. If you do not agree, do not access or use the Site or Services.

You must be at least 13 years old (or the minimum age required in your jurisdiction to form a binding contract) to use the Site or Services. If you use the Site or Services on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

2. The Site and Services

As of the date above, the Site is primarily an informational website. We may, in the future, offer additional Services, including AI-powered software and physical products. We may add, change, suspend, or discontinue any aspect of the Site or Services at any time, with or without notice.

3. Accounts

If and when we offer accounts, you are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to provide accurate information when registering and to keep it up to date. You must promptly notify us of any unauthorized use of your account.

4. Acceptable use

In plain English: be a good citizen of the Internet. The list below is the formal version of “don’t do bad stuff with our Site or Services.”

You agree not to:

• Violate any applicable law or regulation;
• Infringe the intellectual property, privacy, publicity, or other rights of any person or entity;
• Upload, transmit, or generate content that is unlawful, harmful, harassing, defamatory, obscene, or otherwise objectionable;
• Attempt to gain unauthorized access to the Site, Services, other users’ accounts, or any underlying systems or networks;
• Interfere with or disrupt the integrity or performance of the Site or Services, including through denial-of-service attacks, excessive automated requests, or distribution of malware;
• Reverse-engineer, decompile, or attempt to derive the source code of any part of the Services, except to the extent applicable law expressly prohibits such restriction;
• Use the Site or Services to develop a competing product, or to train machine learning or AI models for use by third parties;
• Scrape, harvest, or otherwise collect information from the Site or Services in violation of these Terms or applicable law.

We may investigate and take legal action in response to violations and may suspend or terminate access at our discretion.

5. Your content and AI use

Your content

“Your Content” means any content you submit, upload, or transmit through the Services, including AI Inputs (defined below). You retain all rights in Your Content. You grant Pulse and Purpose a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, modify, create derivative works of, and display Your Content solely to the extent necessary to operate, provide, and improve the Services and to comply with applicable law. This license ends when Your Content is removed from the Services, except as required to comply with legal obligations or retained in routine backups for a limited period.

You represent and warrant that you have all rights necessary to submit Your Content and to grant the license above, and that Your Content does not violate these Terms or any applicable law.

AI Inputs and AI Outputs

“AI Inputs” means content you submit to AI-powered features. “AI Outputs” means the responses returned to you by those features. As between you and us, you own AI Inputs you submit (subject to any third-party rights), and we assign to you all rights we may have in the AI Outputs generated for you, subject to these Terms. You are responsible for evaluating AI Outputs before relying on them.

AI Outputs are generated probabilistically and may be inaccurate, incomplete, biased, or out of date. AI Outputs may resemble outputs generated for other users. AI Outputs are not professional advice (legal, medical, financial, or otherwise) and should not be relied on in place of qualified professional judgment. Some AI Outputs may not be eligible for copyright or other intellectual property protection under applicable law; we make no representation regarding the legal status of AI Outputs.

6. Our intellectual property

The Site, the Services, and all related content (including text, graphics, logos, designs, software, and the “Pulse and Purpose” name and brand) are owned by Pulse and Purpose or our licensors and are protected by intellectual property laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site and Services for their intended purposes. No other rights are granted, expressly or by implication.

7. Third-party services

The Site and Services may rely on, link to, or integrate with third-party services, including hosting providers, content-delivery networks, payment processors, and AI service providers. We do not control and are not responsible for third-party services, and your use of them is governed by their own terms and privacy policies.

8. Fees

The Site is currently provided free of charge. If we offer paid Services in the future, applicable fees, billing terms, taxes, and refund policies will be presented to you before you purchase. By purchasing a paid Service, you authorize us (or our third-party payment processor) to charge the applicable amounts to your selected payment method.

9. Privacy

Our handling of personal information is described in our Privacy Policy. By using the Site or Services, you acknowledge our Privacy Policy.

10. Disclaimer of warranties

In plain English: we do our best, but we can’t promise the Site or Services will be perfect, always available, or fit every possible purpose. The formal disclaimer below is required by law to be written this way.

THE SITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITH ALL FAULTS, AND WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, PULSE AND PURPOSE DISCLAIMS ALL WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WE DO NOT WARRANT THAT THE SITE OR SERVICES WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS, OR THAT ANY CONTENT (INCLUDING AI OUTPUTS) WILL BE ACCURATE, RELIABLE, OR FIT FOR YOUR PURPOSES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.

11. Limitation of liability

In plain English: if something here ever causes you a loss, the law lets us cap our financial responsibility — and we do, the same way nearly every online service does. The cap is described below.

TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT WILL PULSE AND PURPOSE (INCLUDING APRIL’S CHOICE LLC, ITS AFFILIATES, OFFICERS, MEMBERS, EMPLOYEES, AGENTS, OR LICENSORS) BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUES, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH THE SITE, SERVICES, OR THESE TERMS, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATING TO THE SITE, SERVICES, OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU ACTUALLY PAID US FOR THE SERVICES IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (USD $100). SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

12. Indemnification

In plain English: if you misuse the Site or Services or break the law, and someone sues us because of that, the cost falls on you, not us. This applies to misuse, not to normal everyday use.

You agree to defend, indemnify, and hold harmless Pulse and Purpose (including APRIL’S CHOICE LLC, its affiliates, officers, members, employees, agents, and licensors) from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to (a) your use of the Site or Services, (b) Your Content or AI Inputs, (c) your violation of these Terms, or (d) your violation of any law or the rights of any third party. We may assume the exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate with our defense.

13. Governing law and dispute resolution

These Terms and any dispute arising out of or relating to them or the Site or Services are governed by the laws of the State of Washington, United States, without regard to its conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Subject to applicable law, the state and federal courts located in King County, Washington will have exclusive jurisdiction over any dispute arising out of or relating to these Terms, the Site, or the Services, and you and Pulse and Purpose consent to the personal jurisdiction of those courts. Nothing in these Terms prevents either party from seeking injunctive or other equitable relief in any court of competent jurisdiction.

14. Termination

We may suspend or terminate your access to the Site or Services at any time, with or without cause and with or without notice. You may stop using the Site or Services at any time. Sections of these Terms that by their nature should survive termination (including, without limitation, sections on intellectual property, disclaimer of warranties, limitation of liability, indemnification, and governing law) will survive.

15. Changes to these Terms

We may update these Terms from time to time. When we do, we will update the “Last updated” date above and, for material changes, take additional reasonable steps to notify you (for example, by posting a notice on the Site or, if you have an account, by email). Your continued use of the Site or Services after the updated Terms take effect constitutes your acceptance of them.

16. Miscellaneous

These Terms, together with our Privacy Policy, are the entire agreement between you and Pulse and Purpose regarding the Site and Services and supersede any prior agreements on that subject. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision is not a waiver of that right or provision. You may not assign or transfer these Terms without our prior written consent; we may freely assign or transfer them. These Terms do not create any agency, partnership, joint venture, or employment relationship.

17. Contact

APRIL’S CHOICE LLC (doing business as Pulse and Purpose)
Email: hello@pulseandpurpose.net

Thanks for reading. We’d rather explain something than have you wonder about it — so if any part of these Terms is unclear, just write to us.

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